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Despite its popularity, Muthokinju started from humble beginnings as small hardware in Kenyatta Market in Ngumo Estate, Nairobi. Its growth was slow and steady.

 

The face of the business

 

Muthokinju Paints originated MUTHOKINJU is derived from the founders' names MUTHO (Muthoni), KI (Kimani), and NJU (Njuguna). Currently, 14 branches are running across the country and have over 150 employees. They aim at supplying and delivering on time, efficiently, and effectively accomplish the service delivery. Susan and Barnabas have run the business for over 26 years facing and overcoming business challenges. Muthoni's experience running the Mama Safi restaurant at Kenyatta Market motivated them all along.

 

Although she had experience in the restaurant, they were discouraged by the perishable food and waste of the remaining food resulting in losses. They both preferred a hardware store. Today Muthokinju has become a known brand ambassador for paints, adhesives, cement, decorating sundries, building steel, and roofing sheets.

 

The Business Inheritor

Benjamin, their son, learned the business basics at 9. He turned out to be the best pick of his parents after years of working. Today Benjamin is the Managing Director, and his wife Sarafina Njatha serves as the Operations Director. He describes lessons from his parents, "I think if there's one big lesson I've learned from my parents, it’s humility. Because they're always humble and still working up to date, they help us in different roles."

About four years ago, Benjamin, the new Managing Director, described it hadn't been an easy task. He had high goals for business expansion. He recalls it as the "best mistake." A business plan was the best instrument for a business to grow at a perfect pace. However, he was forced to slow down and develop a business plan. Due to the efficient business plan, the company enjoys enormous profits and great publicity.

 

 

The Benefits of the Pandemic to the Company

In 2020, the COVID-19 Pandemic forced people to spend more time on their homesteads due to the lockdown. Many began noticing their homes and the changes needed. Even though this pandemic lockdown had adverse effects on many businesses, it wasn't for Muthokinju. They describe the Pandemic as a silver lining to their business.

Benjamin's observations were, "It's interesting that people started decorating their homes more during these COVID times due to working from home. They want to upgrade their spaces. It brought about an increase in paint and cement." During those hard times Pandemic, the business remained constant even after limited movement in and out of Nairobi, and the company deployed trucks, making deliveries easier.

Future Plans, Growth, and Innovation

The company headquarters is located in Imara Daima. Over the last ten years. However, the company has capitalized on innovation and ways to expand and grow the business. The Manager Director easily monitors business operations from all the branches while in the central unit since the company has computerized and connected its store branches to the main component.

The company has been established as a building material supplier for regions and Africa. However, the company plans to go into e-commerce. Benjamin explains that the automation of the business hasn’t gone unnoticed, "Different partners have given us a lot of accolades because of using technology to optimize our business." Their decorative range comprises products suitable for all residential houses, offices, factories, and public buildings for decoration and protection.

 

Good Customer Services

Muthokimju store also has in-house interior designers. Besides construction products, they offer customers advisory services. Interior staff receives training from the paint manufacturers to ensure efficiency. However, they help customers how best they can match

 colors and help with the perfect paint combinations for their different rooms.

Our Partnership has enlarged the company's reach and played a significant role in Muthokinju's growth. For cement, they have partnered with Mombasa Cement, Rhino, East Africa portland, Savannah cement, National cement, and Bamburi cement. For the paints, they have partnered with Crown Paints, Dura Coat, and Plascon.

The company's heritage project is to ensure they provide accessible and affordable building materials to its customers and offer the best service to them. However, in bulk purchases, they offer a discount to their customers.

Muthokinju’s mission and Vision

Mission: To deliver, Accessible and Affordable Building materials and other related value-added services.

Vision: To be the Preferred distributor of paints and cement in Africa.

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Muthokinju Branches and Contact Information

Below is a list of Muthokinju branches, locations, and contact information.

Branch	Location	Phone Number	Email address
Muthokinju Roasters Branch	Akai plaza ground floor off Thika Superhighway	0799929975	roasters@muthokinju.co.ke
Muthokinju Kiambu Road	Kiambu Road, Next to Walkabout Bar and Restaurant or Oakhill Auto World	0702029874	kiambu@muthokinju.co.ke
Muthokinju Kitengela	Next to Car and General, Opposite St. Paul’s Hospital, Kitengela	0795556623	kitengela@muthokinju.co.ke
Muthokinju Thika	Jomoko, next to Hash Petrol Station, Near Quick Shop, Thika, Kiambu	0795123707	thika@muthokinju.co.ke
Embu	Embu Stage, Next to Magunas Supermarket, Off Embu Siakago Highway, Embu	0713893752	embu@muthokinju.co.ke
Murang’a	Next to Murang’a Motors, Off highway C71, Murang’a	0727798806	muranga@muthokinju.co.ke
Muthokinju Utawala	Opposite the Administration Police Training Camp, Utawala, Nairobi	0796109918	utawala@muthokinju.co.ke
Muthokinju Kasarani	Kasarani Seasons, Mwiki Road, Kasarani, Nairobi	0715864570	kasarani@muthokinju.co.ke
Muthokinju Ruaka	Ruaka Main Stage, Next to La Miguela Guest House, Near Impressive Motors, few meters from Davis and Shirtliff, Ruaka, Kiambu	0700634033	ruaka@muthokinju.co.ke
Muthokinju Juja	Juja Town, Barclays Building, Off Embu Nairobi Highway, Juja, Kiambu	0726368060	juja@muthokinju.co.ke
Muthokinju Ngong	Ngong, After Shell and Karen Village, Before Ola Energy  Embulbul, off Ngong Road	0111298387	ngong@muthokinju.co.ke
Muthokinju Rongai	Under Mwangangi Management Company, After Mayor Road Junction and before Quickmart Supermarket, Near Cooperative Bank ATM, Rongai, Kajiado	0745725451	rongai@muthokinju.com Top in Business